Archive for July, 2009
The format of the inbound link is essential if you are to create a good inbound link strategy. This relies on the anchor text including the appropriate keywords.
<a href=”http://www.mysite.com” title=”My Site’s Keywords”>My Site’s Keywords</a>
This is what the search engines see as a description of the site and this helps your rankings accordingly. A HTML based inbound link is much more effective than a banner/image link which is devalued by the search engines. These anchor text descriptions will have a much greater impact if they are alternated, have a few different keyword rich titles to use and swap between them.
