About me

I’ve been working in digital for over six years, starting initially as a programmer before moving onto online marketing, specializing in search and analytics. I’m currently focusing my time on strategy and methods for delivering and improving ROI on campaigns.

Working as an Digital Marketing Consultant for a internet marketing company, my role involved setting up and managing online marketing programs for companies across a range of industries. My work involved SEO / SEM, Search Engine analytics,Web Performance and analytics, Implementing Social Media advertising and online reputation management…

I don’t follow the common trends of the day, because you don’t get ahead by following. I apply analysis of the client, their objectives, capabilities, and resources, against the market they operate in, their customers, and their competitors. Each campaign is unique, as even a second campaign for one client deals with a landscape changed by the earlier campaign.