Archive for the ‘PPC Management’ Category
Doorway pages are “Meet and greet” professionals! Their job is to invite and welcome visitors and to direct them towards a site which is relevant to their needs and offers more information. In other words, to funnel traffic towards sites which are designed to convert traffic into revenue.
Proper design of these doorway pages is vital to their success. They are your front line troops. However, instead of arming them with guns, they are designed to express enormous charm and visitor appeal! They are acceptable and appealing to human visitors as well as the search engines.
1. A doorway page should load quickly, to encourage the visitor to enter and explore the site instead of getting peeved and impatient, building resistance. So keep your graphics to a minimum. Banners and logo should be small and linked to the next level up – the sales page. Also include your keywords within the image “ALT” tag. Beneath your logo, prepare an intriguing sentence that you link to the next level.
2. Host your feeder sites cheaply. This can be done by signing up with a host that allows multiple, even “unlimited” domains on the one account, such as reseller accounts. Having multiple blogs serves a similar purpose. It’s possible to buy domain names very cheaply – around $5 each. Blog names are free.
3. If you use any questionable marketing (”black hat”) tactics, such as automatic page generating software, do not use them with your star and planet sites. Don’t risk having them banned. Likewise with your advertising accounts. If you display ads, such as Ad sense, be sure that those sites are squeaky clean, so that you don’t risk your account.
4. Select three keyword phrases that closely describe the site (doorway page) you are designing. For instance, if the page is to be about dog training, you might have keyword phrases such as: dog training, obedience training, house training. Place these in your keyword Meta tags, between the heading tags, of your web page source code. Separate each phrase with a comma.
5. Prepare a descriptive sentence about this site using the keyword phrases you’ve selected, such as: “Dog Training Course: Expert Tips for Successful House and Obedience Training.” Use this sentence for your DESCRIPTION Meta tag. Note the initial caps.
If you are maintain a website then probably you can understand the importance of keeping a perfect keyword density in your content. Well optimized content not only helpful to drive the targeted traffic but also make your website more attractive and user friendly. If you are willing to place some content on your website then probably you need to be more conscious about the keywords that are being used in the content. You need to make sure that weather content is relevant to your website or not.
Keyword Density is basically a measurement that can be able to decide that how many times a keyword should be used in content. This basically depends on the length of the content. There is no “perfect” keyword density percentage in SEO, but Volacci strives to keep our density at or below 5 percent. The percentage of a page is relative to your content length, so it is recommended that you know the formula to calculate each page. The formula for keyword density is pretty simple.
1. Count how many words you have on your page.
2. Count how many times you have used your keyword.
3. Apply this formula.
Keyword Density = ([Keyword Count]*100)/(Total Word Count]
For example, let’s say that you have a 500 word article about PEZ dispensers, and you are optimizing for “PEZ”
- Total Word Count: 500
- PEZ keyword uses: 12
“PEZ” density = (12*100)/500
Keyword density for “PEZ” on the page is 2.4%
The idea behind Google Concept is that it takes the central topic and the subtopics and treats them as keywords. These keywords can then automatically be used in a Google search, the results of which can be linked into the mind map. When complete, the mind map has not only broken down the original topic into subtopics but it also has links to information at each point in the form of related websites.
In this way, a business man can plan a new project or explore a new proposal using a mind map in the usual way but also, instantly, he has a collection of links to related websites from which to gain further information. Including, one supposes, information about similar projects, rival firms and possible alternatives.
A student or school kid could use a mind map to explore ideas around a topic of study. As they break down the topic, Google Concept will provide links from which the student or pupil can gain more information and background material to support their study.
All in all, Google Concept appears to be a powerful new tool with a lot of potential. As more and more people learn about mind maps and use them, so Google Concept could become a more natural way of searching for information on an ever expanding Internet.
