Archive for the ‘SMM’ Category
Doorway pages are “Meet and greet” professionals! Their job is to invite and welcome visitors and to direct them towards a site which is relevant to their needs and offers more information. In other words, to funnel traffic towards sites which are designed to convert traffic into revenue.
Proper design of these doorway pages is vital to their success. They are your front line troops. However, instead of arming them with guns, they are designed to express enormous charm and visitor appeal! They are acceptable and appealing to human visitors as well as the search engines.
1. A doorway page should load quickly, to encourage the visitor to enter and explore the site instead of getting peeved and impatient, building resistance. So keep your graphics to a minimum. Banners and logo should be small and linked to the next level up – the sales page. Also include your keywords within the image “ALT” tag. Beneath your logo, prepare an intriguing sentence that you link to the next level.
2. Host your feeder sites cheaply. This can be done by signing up with a host that allows multiple, even “unlimited” domains on the one account, such as reseller accounts. Having multiple blogs serves a similar purpose. It’s possible to buy domain names very cheaply – around $5 each. Blog names are free.
3. If you use any questionable marketing (”black hat”) tactics, such as automatic page generating software, do not use them with your star and planet sites. Don’t risk having them banned. Likewise with your advertising accounts. If you display ads, such as Ad sense, be sure that those sites are squeaky clean, so that you don’t risk your account.
4. Select three keyword phrases that closely describe the site (doorway page) you are designing. For instance, if the page is to be about dog training, you might have keyword phrases such as: dog training, obedience training, house training. Place these in your keyword Meta tags, between the heading tags, of your web page source code. Separate each phrase with a comma.
5. Prepare a descriptive sentence about this site using the keyword phrases you’ve selected, such as: “Dog Training Course: Expert Tips for Successful House and Obedience Training.” Use this sentence for your DESCRIPTION Meta tag. Note the initial caps.
