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解讀2013“雙12”:中國電商分水嶺

時間:2013-12-20 11:43來源:中國經濟網 作者:中國經濟網 點擊:
2013年“雙12”已于近日落下帷幕。根據國家郵政局日前發布的檢測數據顯示,“雙12”期間全網共產生了7000萬多件包裹。而根據淘寶官方數據,“雙12”淘寶方面共銷售約3400萬件商品。

【ZHIBAOWANG12YUE20RIXUN】(ZHONGGUOJINGJIWANGBAODAO)2013NIAN“SHUANG12”YIYUJINRILUOXIAWEIMU。GENJUGUOJIAYOUZHENGJURIQIANFABUDEJIANCESHUJUXIANSHI,“SHUANG12”QIJIANQUANWANGGONGCHANSHENGLE7000WANDUOJIANBAOGUO。ERGENJUTAOBAOGUANFANGSHUJU,“SHUANG12”TAOBAOFANGMIANGONGXIAOSHOUYUE3400WANJIANSHANGPIN。ZHEJIYIWEIZHU,JINNIANDE“SHUANG12”,CHAOGUOYIBANDEWANGGOUJIAOYIFASHENGZAITAOBAOZHIWAI。 WOMENZAILAIKAN“SHUANG11”DEBAOGUOSHUJU:“SHUANG11”QUANWANGSHI1.8YIBAOGUO,QIZHONGALIXI1.52YI。

大家乐彩票开户 DUIBILIANGZUSHUJU,WOMENHENRONGYIFAXIAN,QUBIEYU“SHUANG11”ZHONGTIANMAODEDUZHANAOTOU,ZUIZAOYOUTAOBAOFAQIDE“SHUANG12”ZEBIANCHENGZHENGGEDIANSHANGXINGYEDEQUANMINKUANGHUAN。WULUNSHIJINGDONGLITUI“1212GANENJUHUI”、SUNINGYIGOUGAOGE“WEIAITIQIANGOU”、YIXUNWANGDADA“SHUANG12TEHUI”HEGUOMEIZAIXIANKAIQI“YEZONGHUI”,HUANSHIQITADIANSHANGPINGTAI/B2CSHANGCHENGDEKAIQUYINLIU……,LIANZIJIADETIANMAOHEJUHUASUAN,DOUZAIJINNIANDE“SHUANG12”LIQIANGSHIDIFENDELEYIBEIGENG。

大家乐彩票开户 ZONGHEYISHANGXINXI,WOMENHENZIRANDISHULICHUZHEYANGYIGEJIELUN:2013NIANDE“SHUANG12”,YICHENGWEIZHONGGUODIANSHANGDEFENSHUILING。JUTISHUOLAIBIAOXIANZAIYIXIASIGEFANGMIAN。

DIYI,2013NIAN“SHUANG12”,ZHENGSHIXUANGAOZHONGGUODIANSHANGCONGJIAGEDAOXIANGSHIDAIGUODUDAOPINPAIDAOXIANGSHIDAI。JINGGUOALIDENGQIYEJIANCHIBUXIEDEXIAOFEIZHEJIAOYUHEGUANGGAOSHUCHU,ZHONGGUODEDIANSHANGFAZHANSHUIPINGDEYIKONGQIANTIGAO。DIANSHANG,YIJINGBUZAISHIDIJIADEDAIMINGCI。ERQIE,SUIZHUGUORENXIAOFEINENGLIDEDAFUDUTISHENG,WANGGOUYEYUELAIYUEZHUIQIUPINPAI。YI2013NIAN“SHUANG12”WEIFENSHUILING,ZHONGGUODIANSHANGZHENGSHICONGZUICHUDEJIAGEDAOXIANGZHUANBIANCHENGPINPAIDAOXIANG。CENGJINGDEWUMINGLIANGPIN,SUOWEIDEXIAOERMEI,YIDANCHUANTONGPINPAIXINGWUGUOLAI,DOUJIANGBIANCHENGGUOQUSHI。KANKANJINNIANBIAOXIANQIANGYANDEDIANSHANG,JIBENDOUSHICHUANTONGQIYEZAIHUALIZHUANSHEN。ZHEYEDAOZHIYICHUANTONGPINPAIWEIZHUTIDETIANMAOMIANDUIQUNLANG,YIYANGKEYIQUDEYADAOXINGYOUSHI,ERYIZHONGXIAOMAIJIAWEIZHUTIDETAOBAOMIANDUIDISHOU,JIUDUOSHAOYOUDIANLIBUCONGXINLE。

第二,2013年“雙12”,標志著全網時代(網絡分銷時代)的到來。受惠于各大電商平臺的優異表現,許多傳統企業紛紛在京東、蘇寧易購、易迅、1號店、唯品會等平臺取得了良好的銷售業績。受這些企業所鼓舞,必然會讓更多的傳統企業布局全網。之前已經布局的,則會從更深、更廣、更大力度地進行布局。而且,各大電商平臺的競爭,將在很大程度上體現為優質商家的競爭。就在雙十二前夕,億邦動力網針對淘寶賣家生存狀況進行了一次問卷調查,根據調查數據結果,超過9成淘寶賣家希望向其他電商平臺進行轉移。

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