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Image Optimization Tips

October 18th, 2008 |

Author: Rajeev Pandey

Google image optimization is not a complex process. It is all about paying attention to labeling and use of images within the framework of your website. Image optimization involves certain basic search optimization factors like relevant keywords in the content, title and meta tags. One way to get more search engine traffic is to optimize your website for Google Image Search, a tool which allows users to easily find images by typing in specific search terms, phrases and keywords. It is obvious that the main purpose of Google Images Search optimization is to drive more traffic to your website. Images can not only make your website visually attractive; they can help you to get more search engine traffic.

Inserting keywords into your Alt Text (<img alt=””>) is a critically important part of image optimization and you should include a keyword or phrase that is appropriate to the image and your web page. The alt text should be inserted in the code for your image file. It is preferable to name the images in exactly the same way as in the Alt text. It will be advantageous if the descriptive text along with your targeted keywords is placed immediately before or after the image itself.

Insert an Adsense unit on the page where your Google images are placed and observe what type of Adsense ads come up. This will give you an indication what Google thinks about the overall theme of your page. You should change your content till the Adsense units reflect the keywords you want to target. Optimizing your title and Meta tags is an important part of your overall optimization strategy as that would help your site to rank better in image searches as well. This will give you better visibility in Google’s main search engine