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雅芳入駐天貓拓網絡渠道 欲解決價格混亂現狀

時間:2014-01-14 11:20來源:中國聯合商報 作者:中國聯合商報 點擊:
雅芳中國入駐天貓商城,邁出拓展零售渠道的重要一步。雅芳天貓旗艦店自2013年12月25日正式上線以來,短短數日,其消費者訪問量已經達到數十萬次,2014年,雅芳還計劃每季度在天貓

大家乐彩票开户 【ZHIBAOWANG1YUE13RIXUN】(ZHONGGUOLIANHESHANGBAO)YAFANGZHONGGUORUZHUTIANMAOSHANGCHENG,MAICHUTUOZHANLINGSHOUQUDAODEZHONGYAOYIBU。YAFANGTIANMAOQIJIANDIANZI2013NIAN12YUE25RIZHENGSHISHANGXIANYILAI,DUANDUANSHURI,QIXIAOFEIZHEFANGWENLIANGYIJINGDADAOSHUSHIWANCI,2014NIAN,YAFANGHUANJIHUAMEIJIDUZAITIANMAOQIJIANDIANSHOUFAYUNHANDUTEGAOKEJIQIEJIJUXINGJIABIDEZHONGLIANGJIXINPIN。

大家乐彩票开户 YAFANGZHONGGUOZONGJINGLILINZHANHONGXIANSHENGBIAOSHI:“TUOZHANDIANSHANGLINGYUSHIYAFANGDALIFAZHANLINGSHOUYEWUDEYOUYIZHANLVEDONGZUO。ZUOWEICHUANTONGLINGSHOUQUDAODEBIYAOBUCHONG,DIANSHANGQUDAOJIANGHUISHIYAFANGZHONGYAODELINGSHOUQUDAOZHIYI。PINGJIEDIANSHANGPINGTAI,YAFANGKEYIYUXIAOFEIZHEJIANLIGENGJINMIDELIANXI,WOMENDEYOUZHICHANPINBUJINNENGDEDAOZUIWEIJISHIDEZHANSHI,TONGSHIXIAOFEIZHELIYIYEKEYICONGTOUMINGJIAGEHETONGYIQUDAOZHONGDEDAOBAOZHANG。”

渠道矛盾致價格混亂

大家乐彩票开户 ZI1990NIANJINRUZHONGGUO,YAFANGYIZHICAIQUZHIXIAOCELVE,DAN1998NIAN,ZHEZHONGZHIXIAOMOSHIQUESHOULEIYUCHUANXIAO,BEIXUANBU“FEIFA”,ZAOQUANMIANJINZHI,ZHUANXIANGDIANPU。YAFANGZAITAIWANYOUZHUCHENGGONGDEZHUANMAIDIANJINGYANDEGAOKANGSHOUCHURENDAZHONGHUAQUZONGCAI。2004NIAN,YAFANGZHONGGUOYEJIDA24YIYUAN。2006NIAN,YAFANGDIYIGENADAOLEZHONGGUOZHIXIAOPAIZHAO,ZHONGSHIZHIXIAOQUDAO,CAIQU“ZHIXIAOJIADIANPU”DEMOSHI。

大家乐彩票开户 “ZHIXIAOJIADIANPU”DEMOSHIYINFALEZHIXIAORENYUANYUDIANPUDEMAODUN。ZHIHOU,YAFANGLADINGMEIZHOUDIQUZONGJINGLIAODUONEIZIKONGJIANGZHONGGUO,QUANMIANHUIGUIZHIXIAOMOSHI。GONGKAIZILIAOXIANSHI,2008NIAN,YAFANGZHIXIAOYUANDUIWUKUOCHONGDAO60WANREN,ERQUANGUODIANPUSHANGCUNJIN6000JIA。XIANGBIZHIXIA,ZHUANMAIDIANBIZHIXIAODUOCHULEDIANMIANDENGCHENGBEN,QUANMIANHUIGUIZHIXIAOSHISHUANGFANGXIANRULEKEHU、ZIYUANDEZHENGDUO,ZHEZAOCHENGLEYAFANGJIAGETIXIDEHUNLUAN,ZHILIANGYEKAISHICANCHABUQI。

“YAFANGZHONGGUOPINPINHUANJIANG,DANRENGNANWANYEJIXIAHUATUISHI,QIZAIZHONGGUOXIAOSHOUMOSHIJIJINGBIANGENG,CUOGUOLEJUEQIDEZUIJIASHIJI。GENJUSHICHANGBIAOXIANLAIKAN,YAFANGDASHIYIQU。”HUAZHUANGPINXINGYEZHUANJIALIZHIYONGRENWEI,YAFANGZAIQUDAOSHANGYIZHIYAOBAIBUDING,MEIYOUZAIYIZHONGCELVESHANGCHIZHIYIHENG,LINGSHOUSHITOUJIAOHAODESHIHOUTURANZHUANWEIZHIXIAO,SUNHAILEHEZUOHUOBANDEXINXIN,PINFANDEKAIDIANGUANDIANDUIXIAOFEIZHEYESHIYIZHONGBUHAOXINHAO。

調整零售渠道價格體系

大家乐彩票开户 ERYAFANGZHONGGUOMUQIANZHENGCHUYUCONGZHIXIAOXIANGLINGSHOUYEWUFAZHANDEZHUANXINGQI。YAFANGZI2012NIANXIABANNIANQIYIZHENDUILINGSHOUCELVECAIQULEXILIECUOSHI:TUICHUDIWUDAIYAFANGZHUANMAIDIANXINGXIANGSHENGJIJIHUA;ZAIGONGSIGUANWANGQUANXINSHANGXIANYAFANGXIANXIAZHUANMAIDIAN;ZENGSHEQUANXINDELINGSHOUQUDAOYINGXIAOZUHEYEWUTUOZHANZU,SHUANGGUANQIXIAZHULILINGSHOUYEWUDEFAZHANDENG。2013NIANSHIYUE,WEIRANGGENGDUOXIAOFEIZHEXIANGSHOUDAOWENDINGTOUMINGDEJIAGEHEGENGJUFUJIAZHIDESHENGJIPINPAITIYAN,YAFANGZHONGGUOQUANMIANDIAOZHENGLELINGSHOUQUDAODEJIAGETIXI。

YAFANGCHENG,CICIQIYONGDEQUANXINJIANYILINGSHOUJIAZHONG,JUEDABUFENCHANPINDELINGSHOUJIA(ZHI“BUHANCUXIAODEBIAOZHUNLINGSHOUJIAGE”)JUNYOUSUOXIAJIANG,JINYOUSHAOSHUCHANPINSHIDUZHANGJIA。JUYAFANGFANGMIANTOULU,YIDANYONGYOUWENDINGDEJIAGETIXI,JIANGRANGJINGXIAOSHANGMENBUZAIGUODUYILAIGEZHONGCUXIAOXIAOSHOUCHANPIN,ERSHICAIQUQITATUJINGXIYINKELIU。“SUIZHUXINJIAGETIXICHUTAI,JINGXIAOSHANGDELIRUNLVYEJIANGDEDAOBAOZHANG。”

YAFANGCICIDIAOJIADEBEIHOUSHILINGSHOUHEZHIXIAOZHIJIANYAOBAIDUONIANHOUZAOCHENGDEJIAGETIXIHUNLUAN。2013NIANCHU,YAFANGZHONGGUOZHONGYUXIADINGJUEXIN,YILINGSHOUYEWUWEIHEXIN,BINGZAIQUANGUODIDIAOTUIXINGCAIYUANJIHUA,ZHESHIYAFANG1990NIANJINRUNEIDIYILAIDEDISICIZHANLVEDIAOZHENG。ZHIQIANSINIAN,YAFANGDEYEJICONGMEINIAN28YIYUANYILUXIAHUADAO7YIYUAN。2013NIANERJIDU,YAFANGYINGSHOUXIAJIANG1.9%ZHI25.1YIMEIYUAN,BEIMEIYEWUYINGSHOUXIAJIANG12%,YATAIDIQUYINGSHOUXIAJIANG9%。ZAIYENEIRENSHIKANLAI,YAFANGZHUANXINGZUOLINGSHOU,JIANGMIANLINQUCHENSHIDENGLIANSUOPINPAI,YIJIOULAIYADENGHUAZHUANGPINPINPAIDEJINGZHENG,ZAIPINPAIYOUSHIJIANRUODEQINGKUANGXIA,QUDAOKONGZHIBULI、LINGSHOUJIAGEHUXIANGDAJIAJIANGJIASUYAFANGPINPAIDEDIDUANHUAHEBIANYUANHUA。

入駐天貓拓網絡渠道

大家乐彩票开户 ERZAIQIYONGQUANXINJIAGETIXIHOU,YAFANGXIANGLINGSHOUZHANLVEZHUANXINGDEDIERBUSHIJINRUWANGLUOQUDAO。YAFANGZHONGGUORIQIANXUANBUZHENGSHIRUZHUTIANMAOSHANGCHENG。BUGUOZAIYEJIEKANLAI,YAFANGXIANXIAQUDAODECHANPINJIAGEHUANWEISHIXIANTONGYI,CISHISHEZUJIAGEGENGLUANDEXIANSHANGWUYISHI“TANGHUNSHUI”,ZHEHUOXUHUIJIAJUGEQUDAODEJIAGEHUNLUAN。

LINZHANHONGXIWANG,“ZUOWEICHUANTONGLINGSHOUQUDAODEBIYAOBUCHONG,WEILAI,DIANSHANGQUDAOJIANGHUISHIYAFANGZHONGYAODELINGSHOUQUDAOZHIYI”。SHISHISHANG,BAOJIE、OULAIYADENGHUAZHUANGPINJUTOUDOUYIJINGCHUWANGBINGHUOYIFEIQIAN。SHUJUXIANSHI,QUNIANWOGUOHUAZHUANGPINWANGGOUJIAOYIGUIMODADAO572.6YIYUAN,BINGJIANGJIXUGAOSUZENGCHANG,YUJI2015NIANSHIZHEYISHUZIJIANGCHAOGUO1200YIYUAN。XIANRAN,YAFANGXIWANGZAIXIANGLINGSHOUZHUANXINGDEGUOCHENGZHONGNENGSHANGDIANSHANGDEKUAICHE。

大家乐彩票开户 LINZHANHONGRENWEI,PINGJIEDIANSHANGPINGTAI,YAFANGKEYIYUXIAOFEIZHEJIANLIGENGJINMIDELIANXI,XIAOFEIZHEDELIYIYEKEYICONGTOUMINGDEJIAGEHETONGYIDEQUDAOZHONGDEDAOBAOZHANG。CHAXUNYAFANGTIANMAOQIJIANDIANKEYIFAXIAN,QISHANGXIANDEGEXILIECHANPINYUXIANXIAZHUANMAIDIANCHANPINJIHUMEIYOUQUGE,YIYAFANGMINGXINGDANPINXIAOHEIQUNXIANGTIRUWEILI,ZAITIANMAOQIJIANDIANSHOUJIAWEI36.8YUAN,ERZAIQITAHUAZHUANGPINTIANMAODIANLI,JIAGEYOU28.5YUAN、29.5YUANDENGDENGGEBUXIANGTONG。

JUXI,YAFANGHUANJIANGJIXUZHENGHEGENGDUODEZIYUANZHICHILINGSHOUYEWU,QIZHONGBAOKUOTISHENGYAFANGZHUANMAIDIANDEGOUWUHUANJINGHEFUWUZHILIANG,YINRUPOSGUANLIXITONG,JIANLIDIANPUGUIFANYUNYING,YIJITUICHUGENGDUOXINCHANPINHEPINPAIHUODONGDENG。▲

(YUANBIAOTI:YAFANGRUZHUTIANMAOTUOWANGLUOQUDAO YUJIEJUEJIAGEHUNLUANXIANZHUANG)

大家乐彩票开户 ZERENBIANJI:HANYANAN

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