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東來順等老字號扎堆涌向社交電商的新賽道

時間:2019-12-30 10:07來源:《財經》雜志 作者:《財經》雜志 點擊:
在消費年輕化的今天,老字號們也坐不住了。近日,記者發現,在拼多多年貨節中出現東來順、北京稻香村、大白兔等老字號品牌。與往年不同的是,今年的老字號扎堆涌向了社交電商

【直報網北京12月30日訊】(《財經》雜志)大家乐彩票开户在消費年輕化的今天,老字號們也坐不住了。近日,記者發現,在拼多多年貨節中出現東來順、北京稻香村、大白兔等老字號品牌。與往年不同的是,今年的老字號扎堆涌向了社交電商這條新賽道。

CONG2014NIANQI,DONGLAISHUNSHEZUDIANSHANG,2019NIANKAISHIZHENZHENGFALI。RUZHUPINDUODUOBANNIANDUO,DONGLAISHUNFAXIANLAIZIPINDUODUODEJINGRENXIAOFEIXUQIU。

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“PINDUODUO5YIDUOHUOYUEMAIJIA,QISHIBUJINSHITIGONGLEYIGEJUDADEXINXIAOSHOUTONGDAO。QUANXINDERENQUN,XINDEXIAOFEIFANGSHI,KENENGHUIDUISHUANYANGROUDEYIXIEJUTIKOUWEIHEGONGYIXINGCHENGCHUANGXINCIJI,LIJINGSUIYUECHENDIANDEBAINIANLAOZIHAOYIDANZHUAZHUXINXUQIU,NENGFANGUOLAICHENGWEIYIGUCUJINXINXIAOFEICHAOLIUDELILIANG。”PINDUODUONIANHUOJIEFUZERENRUSHISHUO。

BEIJINGSHISHANGWUJUXIANGGUANFUZERENBIAOSHI,BEIJINGSHIGULILAOZIHAOYONGBAOHULIANWANG、DIANSHANG。BEIJINGSHISHANGWUJUZAIJIJITONGGUODAJIANZIYUANDUIJIEPINGTAI,BANGZHULAOZIHAOPINPAINENGGENGKUAIGENGHAODICHUWANG。

北京工商大學經濟研究所所長洪濤認為,在多數消費者看來,老字號產品是品質的象征,社交化是電商發展的趨勢之一。老字號也應該順應潮流,參與到新電商中,通過下沉市場提振銷量。拼多多作為新電商平臺,符合老字號品牌拉新的需求。

(YUANBIAOTI:DONGLAISHUNDENGLAOZIHAOZHADUIYONGXIANGSHEJIAODIANSHANGDEXINSAIDAO)

ZERENBIANJI:LANMEI

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