大家乐彩票开户



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羅永亮:《消費升級時代

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秦玉峰:創新是最好的傳

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直企集體轉型新零售 社交電商會是直銷的出路嗎

時間:2019-12-05 16:41來源:信息時報 作者:信息時報 點擊:
受“權健”事件影響,國家市場監督管理總局等13個部門在今年年初開啟了聯合整治保健市場亂象的“百日行動”,整個直銷

【直報網北京12月5日訊】(信息時報)受“權健”事件影響,國家市場監督管理總局等13個部門在今年年初開啟了聯合整治保健市場亂象的“百日行動”,整個直銷行業的發展一時陷入“寒冬”。大部分直銷企業都變身“隱身”模式,有的甚至停止了對直銷板塊的運營。在直銷行業“急轉直下”之時,社交電商卻“風生水起”,拼多多、蘑菇街、云集等社交電商企業陸續上市。

大家乐彩票开户 《2019ZHONGGUOSHEJIAODIANSHANGXINGYEFAZHANBAOGAO》XIANSHI,2018NIANWOGUOSHEJIAODIANSHANGSHICHANGGUIMODA1.2WANYI,ZHANZHENGGEWANGLUOLINGSHOUJIAOYIGUIMODE14%,SHEJIAODIANSHANGJIAOCHULEYIFENPIAOLIANGDECHENGJIDAN。YUJIDAO2020NIANZHONGGUOSHEJIAODIANSHANGSHICHANGGUIMOKEDA3WANYI,SHEJIAODIANSHANGQIANJINGYIPIANDAHAO,YISHEJIAOWEIYINGXIAOJICHUDEZHIXIAOXINGYEKAISHIJIANGMUGUANGJUJIDAOSHEJIAODIANSHANGLINGYU。NEIME,SHEJIAODIANSHANGZHENDESHIZHIXIAODECHULUMA?

直企布局社交電商模式爆發

大家乐彩票开户 ZHIXIAOQIYEZHUANXINGSHEJIAODIANSHANGDE“DAOHUOSUO”KANSIYU“QUANJIAN”SHIJIANXIANGGUAN,ERZAICIQIANYIYOUZHIXIAOQIYEKAISHITONGGUOBUJUHULIANWANGYINGXIAOQUDAO,ZHUSHOUZHIXIAOYUSHEJIAODIANSHANGDEJIEHE。JIZHELEJIEDAO,2015NIAN,ANLIDUIWAIXUANBULEZIJIDE“YIDONGSHEJIAODIANSHANG”ZHANLVE。ZI2013NIANKAIQIZHANLVECHUANGXINTANSUOHOU,ANLIBUDUANCHANGSHITUPOCHUANTONGMOSHI,CHUANGRUXINLINGSHOUSHEJIAODIANSHANGZHENDI,TONGGUOSHISHISHUZIHUAZHANLVE、TIYANZHANLVEHENIANQINGHUAZHANLVE,WEIYINGXIAORENYUANDAZAOO2OCHUANGYEPINGTAI。DAO2018NIAN,ANLIZHONGGUOQUANMIANSHENGJIYIDONGSHEJIAODIANSHANGPINGTAI“ANLIYUNGOU”,TONGSHISHANGXIANLE“ANLIWEIGOU”,CONGERDAZAOLE“YIBUSHOUJI、YIGEXINGQU、YIQUNPENGYOU”DEXINANLICHUANGYEMOSHI。

CHULEANLI,GEDAZHIQIYEDOUCHUANGLILEZIJIDEXIANSHANGSHANGCHENG。BIRU,RUXINDEXINGXIANGCHENG、MEILINKAIDEHUAYANGFUWUPINGTAI、SANSHENGDEYOUXIANGYUNSHANG、KANGMEIYICHUANGDEO2OPINGTAI、LONGLIQIDEJUHAOWANG、ZHONGMODEMOBAOYUNDIAN、KANGERDEKANGERYUNMALLSHANGCHENGDENGRUJINDOUYILUODISHENGGEN。YIXINGXIANGCHENGWEILI,ZUOWEIRUXINDEXIANSHANGSHIYEPINGTAI,“XINGXIANGCHENG”SHIXIANBAOKUOXIAOSHOU、SHEJIAO、XIADAN、FUWUDENGZAINEIDELIUDAHEXINGONGNENG。ERCHULEDAZAOXIANSHANGPINGTAI,XIANXIATIYANGUANYESHIZHIXIAOQIYEBUSHUDEZHONGDIAN。JIZHELEJIEDAO,RUXINXIAYIBUZAIZHONGGUODALUSHICHANG,JIANGJUJIAOZAIQUANGUO41JIATIYANGUANHEXINGXIANGDIANLUXUJINXINGHUANXINSHENGJI,JIANGMENDIANDAZAOCHENGRUXINZHIXINTIYANZHONGXIN。

大家乐彩票开户 ZAIXIANXIA,ANLIJIANGBIANBUQUANGUODE200YUJIACHUANTONGDIANPUSHENGJIWEITIYANGUAN、TIYANDIAN。DANGANLIZAIXIANSHANGTONGGUOZIYOUDIANSHANGPINGTAI“ANLIYUNGOU”,DAZAOMEITI、MEISHI、MEIYANSANDASHENGHUOQUAN,WEICHUIZHIXIFENGUKETIGONGSHENGHUOFANGSHIJIEJUEFANGANSHI,YEZAIXIANXIATONGGUOTIYANGUAN、JIAOYUPEIXUNDENGFUZHUSHOUDUAN,JINERZHICHISHENGHUODARENZAIANLIPINGTAIZIZHUCHUANGYE,XINGCHENGYIGEFUZHIHEYANJINDEBIHUAN。YUJIJINNIAN,ANLIXIANYOUDE266JIATIYANSHITIJICHUANTONGDIANPUJIANGQUANMIANSHENGJIWEI230JIATIYANSHITIMENDIAN。

“如新今后將在產品研發、線下體驗、電商平臺、社群銷售、物流售后體系等領域全面發力,對產品、平臺、專案進行有機地協同整合,進而賦能新直銷的人、貨、場重構。”如新大中華區信息技術暨策略及商機創新副總裁寧鐘在接受媒體采訪時說道,直銷企業倘若能通過“人、貨、場”進行數字化重構,將能加速新直銷實現全面落地。

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