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保健食品行業進入調整期 企業主動跨界求變

時間:2019-12-30 14:07來源:中國商網 作者:中國商網 點擊:
今年,保健食品行業經歷了不平凡的一年。去年年底被揭露的“權健事件”不僅點燃了公眾的怒火,也使公眾對保健食品行業的信任降至冰點。為了維護公眾利益,促進保健食品行業的

【直報網北京12月30日訊】(中國商網)今年,保健食品行業經歷了不平凡的一年。去年年底被揭露的“權健事件”不僅點燃了公眾的怒火,也使公眾對保健食品行業的信任降至冰點。為了維護公眾利益,促進保健食品行業的健康發展,今年,相關部門制定了“百日行動”等一系列的監管措施,對保健食品行業的混亂狀況進行整治。保健食品行業由此進入調整期,越來越多的企業開始主動跨界求變。

保健食品市場監管趨嚴

大家乐彩票开户 JUZHONGGUOSHANGBAOJIZHELEJIE,QUNIAN,WOGUOBAOJIANSHIPINSHICHANGGUIMOYUEWEI4000YIYUAN,YIJINGCHENGWEIQUANQIUDIERDABAOJIANSHIPINSHICHANG。RANER,QUNIANDICHUXIANDE“QUANJIANSHIJIAN”RANGWOGUOBAOJIANSHIPINXINGYECHENGSHOULEJUDADEYULUNYALI。YUELAIYUEDUODEBAOJIANSHIPINQIYEBEIPUCHUSHEXIANXUJIAXUANCHUAN、CHUANXIAODENGWENTI。WEILEZHENGZHIBAOJIANSHIPINXINGYELUANXIANG,YIXILIEJIANGUANDE“JINGUZHOU”XIANGJICHUTAI。

JINNIAN1YUE,GUOJIASHICHANGJIANDUGUANLIZONGJULIANHEDUOBUMENZAIQUANGUOFANWEINEIJIZHONGKAIZHANWEIQI100TIANDELIANHEZHENGZHIBAOJIANSHIPINSHICHANGLUANXIANGXINGDONG。TONGSHI,XIANGGUANJIANGUANBUMENDUIBAOJIANSHIPINXINGYEDEXIAOSHOUQUDAOJINXINGLEYANGEKONGZHI。

JINNIAN2YUE,SHANGWUBUXINWENFAYANRENGAOFENGCENGBIAOSHI,SHANGWUBUYIJINGZANTINGBANLIZHIXIAOQIYEDEXIANGGUANSHENPI、BEIANDENGSHIXIANG,ZHENGZAIJIJIHUITONGXIANGGUANZHINENGBUMENKAIZHANBAOJIANPINSHICHANGZHENGZHIGONGZUO,BINGJIANGJIANLIZHIXIAOQIYEHEZHUYAOCONGYERENYUANDEXINYONG“HEIMINGDAN”ZHIDU,JIADAWEIFASHIXINCHENGBEN。YOUMEITIPINGLUNRENWEI,WOGUODEZHIXIAOXINGYEJINRULESHISHANGZUIYANJIANGUANQI。

JINNIAN6YUE,GUOJIASHICHANGJIANDUGUANLIZONGJUDENGBABUMENLIANHEYINFADE《2019WANGLUOSHICHANGJIANGUANZHUANXIANGXINGDONG(WANGJIANXINGDONG)FANGAN》MINGQUETICHU,JIANGYANLIDAJIWANGSHANGXIAOSHOUJIAMAOWEILIEBAOJIANSHIPINDEXINGWEI,YINGZAOFANGXINXIAOFEIHUANJING。

DUICI,BAOJIANSHIPINXINGYEZHUANJIAKONGWEIXIANGZHONGGUOSHANGBAOJIZHEBIAOSHI,SUIZHU2019NIAN12YUE1RI《ZHONGHUARENMINGONGHEGUOSHIPINANQUANFASHISHITIAOLI》DENGZHENGCEDELUODI,YOUGUANBAOJIANSHIPINDESHICHANGJIANGUANJIANGGENGJIAYANGE。XINGYENEIDEYOUSHENGLIETAIQUSHIJIANGGENGJIAMINGXIAN,CHENGXINZILV、GUANLIGUIFANDEYOUXIUQIYEJIANGTUOYINGERCHU。

行業進入調整期

大家乐彩票开户 ZAIYANGEDEJIANGUANXIA,BUFENBAOJIANSHIPINQIYEDEWEIFAXIANXIANGDEDAOYOUXIAOEZHI。DANSHI,GONGZHONGDUIBAOJIANSHIPINXINGYEDEXINRENZHONGJIANXUYAOSHIJIAN,ZAIZHEGEGUOCHENGZHONG,ZHUDUOBAOJIANSHIPINLONGTOUQIYEDEYEJIJIANGSHOUDAOYINGXIANG。QIZHONG,RUXIN、KANGBAOLAI、BAOYINGDENGGUOJIBAOJIANSHIPINLONGTOUQIYEZAIZHONGGUOSHICHANGDEYEJIJUNZAOYUDAFUXIAHUA。TONGSHI,JIANGZHONGYAOYE、YUNNANBAIYAO、GUILINSANJINDENGWOGUOZHIMINGYAOQIDEBAOJIANSHIPINYEWUYESHOUDAOYIDINGYINGXIANG,CHENGWEIQIYEJIDE“TUOYOUPING”。

大家乐彩票开户 CIWAI,GUONEIBAOJIANSHIPINTOUBUQIYEDONGAAJIAO、BISHENGYUANDECHUJINGYEBURONGLEGUAN。JINNIANSHANGBANNIAN,DONGAAJIAOYEJISHOUCICHUXIANXIAHUA。WANGNIANMEIFENGSHIDONGLAYUE,DONGAAJIAOHUITONGGUOZHANGJIALAITISHENGYEJI。JUTONGJI,2000-2018NIAN,DONGAAJIAOGONGTIJIA18CI。DANSHI,DONGAAJIAOZAIJINNIANQUE“YIFANCHANGTAI”,QICHANPINJIAGEBUSHENGFANJIANG。YOU“JIANFEICHADIYIGU”ZHICHENGDEBISHENGYUANJINNIANYEBUDEBUTONGGUOCHUSHOUZICHANLAITIZHENYEJI,YIBUCHONGQIYEXIANJINLIU。JULEJIE,JINNIANBISHENGYUANCHUSHOUZICHANGONGSANCI,HUODEZIJINCHAOGUO11YIYUAN。

嘗試跨界尋突破

MIANDUIJUDADEYEJIYALI,XUDUOSHEJIBAOJIANSHIPINLINGYUDEQIYESHITUTONGGUOKUAJIEXUNQIUTUPO。

JINNIAN12YUE22RI,DONGAAJIAOFABULEJISHIAJIAOXINCHANPIN――YANZHENQINGAJIAOYANWO。CIWAI,DONGAAJIAOHUANTUICHUDUOGENIANQINGHUACHANPIN,BIRUZHENYANXIAOFENZHI、“XIAOCONGYAO”SUICANYAPIANTANGGUO、AJIAOSHILIUZHI、AJIAOHONGDOUGENGDENG,SHITUXIYINGENGDUODENIANQINGXIAOFEIZHE。

BISHENGYUANZEMIAOZHUNLESHIPINHERIHUAXINGYE。2019NIAN10YUE,BISHENGYUANTUICHUCHAOMUBAIJIAOYUANDANBAIFUHEGUOSHUZHIYINLIAO。TONGNIAN8YUE,BISHENGYUANTUICHUCHAOMUBAIJIAOMUZHONGZUJIAOYUANDANBAIMIANMO。GUILINSANJINYU2019NIAN9YUETUICHUYIYONGMIANMO。CIWAI,GUILINSANJINHUANTUICHULESANJINXIGUASHUANGXIAOSUDAYAGAO、SANJINSHUKOUSHUI、SANJINXIGUASHUANGYASHUAHESANJINYAXIANBANGDENGRIHUAYONGPIN。MAYINGLONGZETUICHULEHEIMUERLUYIJIYINERLIMAIGENG,HUANYOUZHUQINGCHA、SHUTONGXIAOHUABINGGANDENGSHIPIN。

DUICI,ZHONGGUOSHIPINXINGYEFENXISHIZHUDANPENGXIANGZHONGGUOSHANGBAOJIZHEBIAOSHI:“BAOJIANSHIPINQIYEKUAJIERIHUALINGYUYIJISHIPINXINGYEKEWEISHIGEXINGRUGESHAN。LIRU,RIHUACHANPINHEYAOPINDEQUDAOSHIWANQUANBUTONGDE。RIHUACHANPINDEZHUYAOQUDAOSHISHANGCHANGCHAOSHI,YAOPINDEZHUYAOQUDAOSHIYAODIANHEYIYUAN。XIANGBIRIHUAQIYE,YAOQIZAIQUDAOFANGMIANDEDUANBANHUANSHIBIJIAOMINGXIANDE。”

不過,孔偉向中國商報記者表示:“部分保健食品企業在進行跨界時可能會遇到一些困難。不過,國外有很多跨界成功的企業,例如強生集團、羅氏集團。國內保健食品企業在跨界時應該多加借鑒國外成功經驗,從而向公眾推出更好的產品。”

(YUANBIAOTI:BAOJIANSHIPINXINGYEJINRUDIAOZHENGQI QIYEZHUDONGKUAJIEQIUBIAN)

ZERENBIANJI:LANMEI

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