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完美古潤金:我是一個華

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章詩辰:從“微商女神”

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白學鋒:直銷企業在推進

白學鋒:直銷企業在推進

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對顧客知覺價值影響的因素:以直銷業為例

時間:2013-12-16 09:39來源:直報網 作者:臺灣李思霖、王昭 點擊:
近年來由于整體經濟環境不佳,許多剛從校園畢業的年輕人往往就業困難,直銷業標榜低門坎、高收入的特性是吸引許多年輕人進入此一行業很大的誘因,由于工作時間自由,亦有許多

大家乐彩票开户 【ZHIBAOWANG12YUE16RIXUN】(TAIWANLISILIN、WANGZHAOXIONG、YANGQIANWEN、SULIUZHIZHUANWEN)JINNIANLAIYOUYUZHENGTIJINGJIHUANJINGBUJIA,XUDUOGANGCONGXIAOYUANBIYEDENIANQINGRENWANGWANGJIUYEKUNNAN,ZHIXIAOYEBIAOBANGDIMENKAN、GAOSHOURUDETEXINGSHIXIYINXUDUONIANQINGRENJINRUCIYIXINGYEHENDADEYOUYIN,YOUYUGONGZUOSHIJIANZIYOU,YIYOUXUDUOSHANGBANZUJIANGZHIXIAOYEDANGCHENGDIERFENSHOURUDELAIYUAN,LINGWAIYIYOUBUSHAORENYIZHIXIAOWEIZHUYE,CHENGGONGCHUANGZAOBEIDONGCHIXUXINGDESHOURU,DACHENGCAIWUSHANGDEZIYOU。

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大家乐彩票开户 ZHIXIAOYESHIRENJIGUANXISUOXINGCHENGDECHANYE,ZHIXIAOYEZHEJINGCHANGJIEHECISHANHUODONG、XIAOQUFUWUDENG,WUXINGZHONGRANGQIYESHANJINQIYESHEHUIZERENYURENWENGUANHUAIDADAOJINMIJIEHE,ZAICONGSHIHUODONGYUFUWUDEGUOCHENGZHONG,ZENGJIALEQIYEDENENGJIANDU,BINGQIEBASONGSANDELIHAIGUANXIRENWANGLUONINGJUZAIYIQI,RANGQIYECHANSHENGGENGDADETUIDONGLI,CONGLINGYIFANGMIANTANTAO,YIGEQIYERUOYUANYIFUDANSHEHUIZEREN,JIANGHUIDEDAOGENGDUOSHEHUIDAZHONGDERENTONG,JIANJIECHUANGZAOLEGENGDUODEYINGYESHOURU。YIWANGDUIQIYESHEHUIZERENDEXIANGGUANTANTAO,JIAOZHUZHONGYUCISHANGONGYI、ZAIHAIJIUZHUYIJIDUICAIWUJIXIAOZHIYINGXIANGDENG,JIAOSHAOGUANYUGUKEZHIJUEJIAZHIDEYINGXIANGZHIYANJIU,GUANYUZHIJUEJIAZHI,Zeithaml(1988)DEDINGYIWEI:“XIAOFEIZHEJIYUCHANPINFUCHUYUHUODEDEBUFEN,DUICHANPINSUOZUODEZHENGTIXINGPINGJIA”,YEJIUSHISHUOZAIHUODEYUXISHENGJIANQUDEDEQUANHENG,JIUSHIZHIJUEJIAZHIDEYIHAN。ERYINGXIAOXUEDEXUEZHEYEYIZHENGSHI,XIAOFEIZHEDEGOUMAIYIYUANSHOUDAOXIAOFEIZHEDUIYUCHANPINZHIJUEJIAZHIGAODIDEYINGXIANG,ERZHIJUEJIAZHIDEGAODI,SHOUDAOSUOFUCHUDECHENGBENYUZHIJUEZHILIANGSUOYINGXIANGMonroe and Krishnan(1985)。

由于直銷早期進入臺灣時并沒有完善的管理辦法,以致于亂象叢生,社會對于直銷的觀感并不佳,有鑒于此,如何協助直銷業者運用企業既有資源,承擔更多企業社會責任,并獲得更高的社會認同度,同時提升顧客知覺價值,是本文的主要研究動機,研究結果將提供相關單位及直銷業者參考,期有助于整體直銷產業的提升。

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