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沒有消費,何談利益分配

時間:2019-12-19 17:22來源:《直銷》雜志12月刊 作者:《直銷》雜志12月 點擊:
生產與消費,商家與消費者是商品經濟流通中的基本要素,沒有生產,當然不會產生價值,而沒有消費,價值的利益分配也難以為繼。今天的中國,GDP穩居世界第二,已經由產品稀缺進

【直報網北京12月19日訊】(《直銷》雜志12月刊)生產與消費,商家與消費者是商品經濟流通中的基本要素,沒有生產,當然不會產生價值,而沒有消費,價值的利益分配也難以為繼。今天的中國,GDP穩居世界第二,已經由產品稀缺進入產品過剩時代,消費升級成為各階層、各區域、各年齡段的普遍趨勢。如果企業生產端技術不行,質量不行,功能不行,產品賣點和調性不符合消費需求,產品難以贏得市場和利潤分配。如果市場銷售端以產品銷售為名,單純強調事業機會,而忽視產品消費,盲目夸大產品功效,而枉顧實際使用價值,即便業績節節高升,市場一片大好,也只是虛假繁榮,背后可能是一地雞毛,甚至是無盡深淵。簡而言之,消費是一切利益分配的根本,一切不以消費者為中心,不以最終消費為目的的營銷都是假營銷。

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企業與經銷商團隊不僅是管理與被管理關系,更是一種基于契約精神建立的權責關系。無論哪種改革,都必須確保之前與經銷商簽訂的契約制度、原有承諾有一個過渡、兌現過程。安利是直銷行業的龍頭企業,在對待經銷商管理過程中,采用數字化智能管理,完善線上管理制度,高效管理,合理分配利益點,最終才能在緊縮時期達到盈利狀態。又如如新集團,對經銷商團隊不斷更新迭代,保持年輕活力,確保營銷模式的與時俱進,才在大環境下正常運行。

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