大家乐彩票开户



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2019消費新亮點:網紅主播能帶貨 商家營銷新利器

時間:2019-12-26 13:29來源:中國消費網 作者:中國消費網 點擊:
一支話筒、一個攝像頭、一臺電腦就可打造出一種前所未有的購物體驗……在李佳琦、薇婭等網紅主播的賣力吆喝下

【直報網北京12月26日訊】(中國消費網)一支話筒、一個攝像頭、一臺電腦就可打造出一種前所未有的購物體驗……在李佳琦、薇婭等網紅主播的賣力吆喝下,直播帶貨在2019年徹底“出圈”了。

2019NIANBEICHENGWEI“ZHIBODIANSHANGYUANNIAN”,GEDADIANSHANGPINGTAIFENFENTUICHUZHIBODAIHUOMOSHI,YINLAIWUSHULIEQIMUGUANG。YIZUSHUJUKEYIXIANSHIJINNIANDEZHIBODAIHUOYOUDUOHUO,GENJUTAOBAOGONGBUDESHUJU,ZAIGANGGANGGUOQUDETAOBAO“SHUANG12”DANGTIAN,7WANDUOCHANGZHIBOYINDAODECHENGJIAOETONGBIQUNIANZENGCHANG160%。ERZAIYIGEYUEQIANDE“SHUANG11”,TAOBAOZHIBOYINDAOCHENGJIAOEJIN200YI,QIZHONGYOUCHAOGUO10GE“YIYUANZHIBOJIAN”,CHAOGUO100GE“QIANWANYUANZHIBOJIAN”,YUJIWEILAISANNIANTAOBAOZHIBOJIANGDAIDONG5000YIGUIMODECHENGJIAO。

PANGDASHUZIDEBEIHOUYESHIWUSHUWANGYOU“MAI”CHUDEXINFENGKOU,ZHIBODAIHUOYIJINGCHENGWEISHANGJIAYINGXIAODEXINLIQIYIJIDIANSHANGXIAOSHOUMOSHIDEQIANGJINGZENGCHANGYINSU,YEZAISHENDUGAIBIANDAZHONGDEXIAOFEIXIGUAN,CHENGWEIXINDEXIAOFEIWENHUA。YOUQISHISUIZHU5GSHIDAIDEDAOLAI,ZHIBONEIRONGDERIQUFENGFUHEDUOYUAN,ZHIBODIANSHANGWUYIJIANGHUIJIXUQIAODONGGENGGUANGKUODECHANYESHICHANG。

為何李佳琦們能帶貨

大家乐彩票开户 12YUE12RIWANSHANG7DIAN,XIABANHOUDESHANGHAIBAILINGGAONVSHIYIJINGNAZHUSHOUJIDENGHOULIJIAQIDE“SHUANG12”ZHIBOSHANGXIAN,DUIYUZHECHANGJIANGYU7DIAN30FENKAISHIDEZHIBO,LIJIAQICIQIANYIZAIZIJIDEWEIBOJINXINGLEYURE。

“OMG,MAITA!”“3、2、1,KAILIANJIE!”……ZAILIJIAQIDEBIAOZHIXINGHUAYUZHONG,GAONVSHIYIJINGBUZHIBUJUEJIANGMIANMO、XIFASHUI、LINGSHIDENGWUPINXIADAN。XIANGGUANHUIFANGSHUJUXIANSHI,ZHECHANGCHANGDA4GEXIAOSHIDEZHIBOBOFANGLIANGGAODA1771.3WANCI,DANZHEBINGBUSHILIJIAQIDEZUIGAOJILU,ZAIJINNIAN“SHUANG11”DANGTIANDEZHIBOHUODONGZHONG,LIJIAQIZHIBOJIANDEBOFANGLIANGTUPOLE2400WANCI,BAOSHOUGUJICHENGJIAOECHAOGUO10YIYUAN。

“YIKAISHIZHISHICHUYUHAOQIQUKANZHIBO,DANMEIXIANGDAOYOUHENDUOQITADIANPULIMEIYOUDEYOUHUI,YENENGMAIDAOPINGSHIJINGCHANGGOUMAIDEPINPAICHANPIN。”GAONVSHIBIAOSHI,SUIRANZHUBOMENHUAYUMIDUHENGAO,ZUOWEIXIAOFEIZHEHENRONGYIBEITIAOQIGOUMAIYU,ZIJIZAIZHIBOGOUWUZHONGYEQUESHIHUODELESHIHUI。

大家乐彩票开户 XUDUOXIAOFEIZHEBIAOSHI,“WUMEIJIALIAN”SHITAMENDUIZHIBOGOUWU“YUBABUNENG”DEZHONGYAOYUANYIN。LIJIAQITUANDUILEISIYUYIWANGDE“MAISHOUTUANDUI”,FUZETIAOXUANSHANGPIN、YUGUXIAOLIANG、JINHUO、BEIKUCUN、ZHIBOXIAOSHOU,RANHOUFAHUO。YUCHUANTONGDEDIANSHIGOUWUBUTONGDESHI,LIJIAQITUANDUIZAIYUNYINGSHANGGENGZHUZHONGYUBAOZHENGFENSINIANXING,BINGFEIYIWEITAOHAOPINPAIFANG。YINCI,BUGUANSHIWEIYAHUANSHILIJIAQI,DOUHUIZAIZIJIDEZHIBOGUOCHENGZHONGQIANGDIAOXIAOSHOUDESHANGPINSHIQUANWANGZUIDIJIA,YIZUIDADE“FULI”RANGLIFENSI。

大家乐彩票开户 JIZHEZHUYIDAO,ZAIZHIBODEGUOCHENGZHONG,LIJIAQIDENGZHUBOSHICHANGDUIYIXIECHANPIN“SHUOBU”,YIXIE“TUCAO”FANERLAJINLEZHUBOHEFENSIZHIJIANDEJULI,YOUZHUYUJIANLIXINRENGAN。

有專業人士分析認為,用戶在進入直播間并不完全是為了“買買買”,也有消磨時間的訴求,繼而體驗直播帶貨的新鮮和刺激感。此外,主播們開始直播的時間通常是在晚間8點前后。在這個時間段,作為主要目標用戶的女性上班族大多已經下班回家,有了空閑時間。于是,拿起手機觀看一場內容豐富的直播購物,成為一種消遣減壓方式。

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