大家乐彩票开户



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“長期主義者”雅芳:決勝2020

時間:2019-12-24 06:50來源:消費日報網 作者:消費日報網 點擊:
中國化妝品市場如今變化迅猛,當昨天的爆品有可能成為明天的“文物”時,越多越多美妝品牌陷入增長焦慮中。 美妝品牌們該怎么做?答案是:做個“長期主義者”。這個“解藥”說起來

【直報網北京12月24日訊】(消費日報網)真正的高手都是“長期主義者”,130余歲的AVON雅芳深諳此道。

大家乐彩票开户 ZHONGGUOHUAZHUANGPINSHICHANGRUJINBIANHUAXUNMENG,DANGZUOTIANDEBAOPINYOUKENENGCHENGWEIMINGTIANDE“WENWU”SHI,YUEDUOYUEDUOMEIZHUANGPINPAIXIANRUZENGCHANGJIAOLVZHONG。

MEIZHUANGPINPAIMENGAIZENMEZUO?DAANSHI:ZUOGE“CHANGQIZHUYIZHE”。ZHEGE“JIEYAO”SHUOQILAIBINGBUFUZA,RANERTANANJIUNANZAIJIBIANZHIDAOYEHUANSHIZUOBUDAO。1990NIANJINRUZHONGGUOSHICHANG,JIANZHENGLEZHONGGUOSANDAIXIAOFEIQUNTIDIEDAIDEAVONYAFANGBUJINZUODAOLE,HUANYUEZUOYUE“NASHOU”。

12YUE16RI,2019AVONMEITIGOUTONGHUIZAIBEIJINGJUXING。AVONYAFANGJIANGZAICHIXUTUIJIN“SHENDUKAIFANG”QUANQIUZHANLVEDEJICHUSHANG,JINYIBUJIYUQUANQIUHUASHIYE,ZHICHIZHONGGUOBENTUHUAFAZHAN,WEILAIJIANGDAILAIGENGDUO“ZHONGGUODINGZHI”DECHUANGXINCHANPIN,BINGCHIXUTUIJIN“ZHONGGUOTESE”DEQUANQUDAOBUJU,JIXUSHENGENGZHONGGUOSHICHANG。

01

2019年全渠道業績增長喜人

“ZHONGGUOSHIYIGEJUDA、HUOYUEERYOUFEICHANGYUZHONGBUTONGDESHICHANG,ZHONGGUOXIAOFEIZHEXIHUANBIANJIEDEXIANSHANGGOUWUMOSHI,TONGSHIYEXIANGSHOUYOUZHIDEXIANXIALINGSHOUTIYAN,YINCIWOMENHENZAOJIUKAISHIZAIZHONGGUOTUIJIN‘QUANQUDAO’CELVE。”AVONYAFANGZHONGGUOSHICHANGBUSHOUNAOJIANGRUICHANGBIAOSHI。

(AVONYAFANGZHONGGUOSHICHANGBUSHOUNAOJIANGRUICHANG)

AVONYAFANGSHIYIGEJIJU“ZHONGGUOTESE”DEWAIZIQIYE,ZHESHOUXIANTIXIANZAITADEQUANQUDAOBUJUSHANG。

大家乐彩票开户 JIANGRUICHANGJIESHAO,GUOQUJINIAN,AVONYAFANGZAIZHONGGUOYIJINGWANCHENG“MEIRONGZHUANMAIDIAN+DIANSHANG+HUAZHUANGPINZHUANYINGDIAN/SHANGCHAO”DEQUANQUDAOBUJU,BINGJIHUATONGGUOCHANPINQUGE、ZIYUANZHENGHEZHUBUSHIXIAN“SANZUDINGLI”DEJUMIAN,SHIJIAN“XIAOFEIZHEZAINALI,AVONYAFANGJIUZAINEILI”DEHEXINLINIAN。

ZAIMEIRONGZHUANMAIDIANFANGMIAN,AVONYAFANGZHENGZAITUIJIN6.0XINGXIANGDIANDEGAIZAOSHENGJI,CHAOGUO300JIADIANPULVXIANWANCHENG,BINGSHOUHUOXIAOFEIZHEDEJIJIFANKUI,JIANZHENGYEJIDETISHENG。JUTOULU,ZHEXIEDIANPUZAI2019NIANPINGJUNYEJIDASHUANGWEISHUZENGCHANG。

大家乐彩票开户 AVONYAFANGDEDIANSHANGQUDAOYECHENGCHANGXUNSU,CHIXUSHUANGWEISHUZENGCHANG。TIANMAOQIJIANDIANZUOWEIAVONYAFANGXIANSHANGHEXIN,BIAOXIANLIANGYAN,YEJIANGYUQITADIANSHANGPINGTAIGONGTONGCHENGWEIWEILAIDEFALIZHONGDIAN。

ZAIGUOQULIANGNIAN,AVONYAFANGDEHUAZHUANGPINZHUANYINGDIANJISHANGCHAOQUDAOYESHIXIANLEKUAISUKUOZHANG,JIEZHIMUQIANYIFUGAICHAOGUO28000JIAWANGDIAN。

姜瑞昌介紹,2020年,在CS渠道上,雅芳將更加注重網點質量,深挖門店單產。2019年一季度,雅芳CS渠道業績勁增雙位數。隨后在5月,雅芳在CS渠道重磅首發了專為中國消費者定制的新產品——AVON小鮮籽系列,并宣布樂華七子NEXT成為AVON小鮮籽系列代言人。

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