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歐陽文章:修改法規對規

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楊謙:直銷模式在中國市

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關于阿里系電商的一些數據、事實和八卦

時間:2019-09-30 09:27來源:創事記 作者:創事記 點擊:
國慶假期即將到來,本怪盜團團長已經提前進入了休假狀態,以玩《逆轉裁判》《異界鎖鏈》《命運石之門0》為主。不過,雖

【直報網北京9月30日訊】(創事記)大家乐彩票开户國慶假期即將到來,本怪盜團團長已經提前進入了休假狀態,以玩《逆轉裁判》《異界鎖鏈》《命運石之門0》為主。不過,雖然休假了,思考不能停,刺探情報和八卦也不能停。國慶節之前,互聯網界最大的盛事當然是阿里巴巴的投資者日、云棲大會,成千上萬投資者從全世界飛來,友商參加的也不少。這方面公開披露的數據已經很多了,毋庸贅述。

GUOQUYIDUANSHIJIAN,WOMENJIANGLEGUANYUWEIXINSHENGTAI、KUAISHOU、TOUTIAOXIDESHISHIHEBAGUA,QIZHONGYESHEJILETAOBAO。BUGUO,WOMENSHANGWEIDUIALIXIDIANSHANG,YOUQISHI“TAOXI”LINGSHOUDIANSHANGJINXINGBIJIAOXITONGDETANTAO。JINTIANJIULAIMIBUZHEGEQUEHAN——GUANYUTAOBAO、TIANMAO、JUHUASUAN、TAOBAOZHIBO,DENGDENG,FANSHIBENGUAIDAOTUANZHIDAODESHIQING,DOUGENDAJIABAIYIBAI。

淘系電商殺手锏:免費流量、活動節奏、履約能力

大家乐彩票开户 YANGEDESHUO,“TAOXI”CONGLAIMEIYOULONGDUANGUOGUONEILINGSHOUDIANSHANGSHICHANG,SHENZHILIANLONGDUANDEBIANDOUMEIYOUMODAOGUO。ZUIZAOYOUYIQUWANG,RANHOUYOUDANGDANG、JINGDONG,XIANZAIYOUMAOCHULEPINDUODUO。XIANGZUODIANSHANGPINGTAIDEHENDUO,WEIXINXIAOCHENGXUZAIZUO,DUANSHIPINYEZAIZUO。NEIME,TAOXI(TAOBAO/TIANMAO)SHIZENMEZHANLINGBINGBAOCHILINGSHOUDIANSHANGLAODADIWEI,SHENZHIBACHAJUYUELAYUEDADENI?

DUIYUSHANGSHUWENTI,YIJIRENHELEISIWENTI,YOULIANGZHONGHUIDAFANGFA:DIYIZHONGSHIJIADAKONGDESHUALIUMANGHUIDA,DONGZHEGUIYINYU“QIYEJIYIN”“JIAZHIGUAN”,ZHANGKOUBIKOU“ZHONGJU”“FEILUN”,HUANCHEDAO“DASHUJU”“JISHUZHONGTAI”,TINGQILAIHENYOUCAI,ZIXIZHUIJIUQILAISHIFEICHAI。DIERZHONGSHITATASHISHIDEJIEDIQIHUIDA,CONGDIYIXIAN、SHUJU、ANLIZHONGZHAOLIYOU,BUYAOJIYUZONGJIESHENMEFANGZHISIHAIERJIEZHUNDELILUN,CONGSHIJIANZHONGLAI、DAOSHIJIANZHONGQU。GUANZHUBENGUAIDAOTUANDERENDOUZHIDAO,BENGUAIDAOTUANZUIFAN“ZHONGJULUN”“JIYINLUN”,ZUITAOYANKANPPT,ZUIAIZHAOYIXIANYUANGONGHEGONGYINGSHANGHECHALIAOTIAN。XIAMIANSHUOSHUOGUAIDAOTUANDEKANFA。

SHOUXIAN,TAOXIDIANSHANGYOUYIBUFENGONGPINGFENPEIDEMIANFEILIULIANG,ERQIETILIANGBUXIAO、XIAOLVBUDI。YISHOUJITAOBAOWEILI,“SOUSUO”GONGNENGZHONGDE“ANXIAOLIANGPAIXU”JIUSHIGONGPINGFENPEIDE;SHOUYEXINXILIUYESHIGENJUNIDEGUANZHUDIANPU、LISHIGOUMAIHESOUSUOJILU,JIBENGONGPINGFENPEIDE。ALISHIZHONGGUOZUIDADEGUANGGAOPINGTAI,DANTABIJIAOYOUJIECAO,ZHEGEJIECAODUISHANGJIAHENYOUYONG。WULUNNISHIYIGETAOBAOXIAODIANZHU,HUANSHITIANMAODAPINPAI,NIDOUQUEXIN:BATAOXIWANGDIANJINGYINGHAOLE,XIAOLIANG、KOUBEI、GUANZHURENSHUSHANGQULE,SHINENGGOUHUODEMIANFEILIULIANGDE。RUGUOZUGOUJINGMING、DUIPINGTAISUANFAZUGOUSHUXI,HUANNENGLUDAOPINGTAIDEYANGMAO——DANGRANZHEZHONGJIHUIYUELAIYUESHAOLE。

QICI,TAOXIPINGTAIZAIZUOHUODONG、GAOCUXIAOFANGMIANKEWEILUHUOCHUNQING,SHUANGSHIYI、SHUANGSHIER、618JIUBUYONGSHUOLE,MEIGEZHONGYAOPINLEIDOUYOUZIJIDEGOUWUJIE,MEIGEYONGHUPINLEIDOUYOUZHENDUIXINGDEHUODONG,GENGBUYAOSHUOTAOXIDEDIANSHANGDAIYUNYINGGONGSIYEHENQIANG。ZUOWEIPINPAISHANG,ZAITAOBAO/TIANMAOGAOHUODONG,LILUNSHANGKEYIBUFEINAOZI,GENZHUPINGTAITUIGUANGJIEZOUZOUJIUXINGLE。YANGEDESHUO,PINDUODUODAOXIANZAIYEJIUXUELEYIGEPIMAO,WEIXINZESHICHETOUCHEWEIDEQUZHONGXINHUAYUNYING。SUOYI,MEIYOUDIANSHANGYUNYINGJINGYANDEREN,WANQUANYILAIWEIXINXIAOCHENGXUWANGDIAN,SHIZIQUMIEWANGZHIDAO。

ZAICI,WULUNMAISHENMEDONGXI,DOUXUYAOLVYUENENGLI。SUOWEILVYUE,XIAYIDISHUOJIUSHIWULIU,GUANGYIDISHUOBAOKUOGONGYINGLIAN、WULIU、SHUJUFENXI、KEFUNAIZHIDINGZHIHUAXIADAN,ZHECAISHIZHENZHENGDE“BIHUAN”。ZAILISHISHANG,JINGDONGZUIKUAYAODEJIUSHIZUOWEIZIYINGPINGTAIDELVYUENENGLI;2016NIANYILAI,ALIBUDUANZUOZHONG,ZENGHOUWULIU、SHUJU、O2OFUWUNENGLI,PINMINGXIANGSHANGYOUGONGYINGLIANSHENTOU,ZHUQILEYIDUTEBIEHOUDEBILEI。JINGDONGDEWULIUNENGLIHUOXUHUANBITAOXIQIANG,DANSHIJIASHANGQITAFANGMIANJIUBUYIDINGLE;GENGHEKUANGJINGDONG、PINDUODUODEHUOJIADOUYUANMEIYOUTAOXIQIQUAN。MAIJIAZHIDAOTAOXIDELVYUENENGLIQIANG,MAIJIAYEZHIDAO,DAJIADANGRANDOUYUANYIBAJIAOYIHUANJIEFANGDAOTAOBAO/TIANMAOQUZUO。

“電商老齡化”,與“電商下沉”幾乎同等重要

這幾年,不但拼多多異軍突起,淘寶、京東的年活/月活用戶也在激增,微信小程序的電商用戶也在攀升(雖然沒有準確數據)。這是怎么回事?一般投資者和媒體的定論是:電商下沉、開拓“五環外生意”,甚至要一直下沉到鄉鎮。然而,換一個角度講,“電商老齡化”恐怕才是真諦。想想看,最早跟你轉發拼多多鏈接的,是不是歐吉桑、歐巴桑?你的叔叔輩、爺爺輩的人,好多是不是最近才開始學用淘寶?“老齡化”很可能才是主因,只是老人多半居住在五環外和低線城市,體現為“電商下沉”。

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