Friday, October 24th, 2008 | Author: Rajeev Pandey

Yes I am the big fan of  Web Analytics, I always used to moniter the traffic of my site through this magical software. if you are also fan of Web Analytics . And you are not even aware of this latest feature of Yahoo!!… Then read ahead  here are  something special from yahoo!!

While browsing the new Yahoo Web Analytics website, I came across a couple of cool features that would make me want to use it in addition to Google Analytics. The first thing that struck out at me was the word “real-time”. Apparently, you will be able to see detailed reports about visitors, traffic, etc within a few minutes of delay. Now to me, a “few minutes delay” is not really real-time, but I guess they mean you don’t have to wait a day before seeing updated data.

Google Analytics could also be considered “real-time” since it’s data is only delayed by 15  mins or so. What seems to make Yahoo! Analytics standout is the custom reports you can create.

From what’s written on the site, it seems like you can create reports similar to creating pivot tables in Excel! Now that would be cool! It has features like drag and drop data filters, custom report wizards, and a segmentation selector.
The custom reports also seem to be way more advanced than Google Analytics. For example, according to the site, you can add categories to the pre-defined reports so that the reports match the way your business is organized.Also, you can use custom fields, so that if you have a travel website, for example, you can track according to travel destination, price range, ticket type, or length of stay. That’s pretty useful!

Of course, if has a customize dashboard where you can add or remove the metrics that matter most to your website. Currently, Yahoo Web Analytics is only available to Index Tools customers and Yahoo! Small Business customers. Eventually over the course of the next few months, they will be opening it to more customers, so make sure to sign up to receive updates. Enjoy!

Last 5 posts by Rajeev Pandey

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